Publicist

Edelman is a leading communications marketing agency with 4,500+ professionals across 65 offices worldwide. Since it was founded in 1952 it remains independent and family- owned. The London office boasts more than 550 people with specialist practices including consumer brand, research, corporate and financial, public affairs, healthcare, technology and digital.

The Role:

Edelman is seeking a Publicist for a team in its London office. The team, which sits within the 100-strong, award-winning Edelman Brand team produces highly successful, brand communications campaigns across Retail, Brand, Communications, B2B and Corporate Businesses. Passionate about developing creative ideas to help our client connect with its audiences, we work collaboratively across the entire Edelman global network to transform the brand’s reputation.
Essential Requirements:
A true publicist, with an eye for the cross-sector angle in every story and the ability to convert an idea into coverage
Proven track record in creating impactful media strategies that deliver volume coverage results
Knowledge of UK and global media across traditional/digital and consumer, lifestyle, trade and business
An established contacts book built through experience in delivering results for diverse client campaigns
Ability to work within a multi-disciplined team; providing media counsel and coaching junior team members to enhance their own earned media skills
Experience in creating storytelling asset suites – not just copy, but photography, infographics, video, interview briefing materials
Ability to counsel and coach client spokespeople and talent ahead of interviews
Organised, with the ability to prioritise and to work under pressure, often to tight deadlines

Desired Requirements:

Proven track record in driving coverage
An understanding of how clients operate and how to take a campaign and inject earned fame
Experience of managing reactive issues and ensuring key team members and stakeholders are fully briefed and on message
International PR experience or experience working in PR for an international business/brand an advantage

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