Marketing Research Analyst

Employment Type:
Marketing Jobs
Job Role:
Market Research Jobs
Mobile Jobs
Job Ref:

The Value Chain Intelligence Analyst role is responsible for acquiring and triangulating market data to establish monthly smartphone and tablet forecast with strong ability to articulate forecast changes and help business leaders clearly understand the implications to strategic and operational decisions.

Formulate quarterly smartphone and tablet forecasts by OEMs on a monthly-basis
Triangulate market data to facilitate understanding on what’s happening in the value chain and to identify the most likely build demand for business
Articulate clear rationales on how model ramp-up schedule will impact demand changes, and highlight potential risks to short term forecast team and other internal business functions
Manage consulting relations, supply chain contacts, and identify potential new consultancy candidates to elevate our internal value chain intelligence function
Monitor value chain of alternative cover glasses and relevant competitive materials; lead project-based analysis upon request
Work closely with account teams to get first-hand information
Gather value chain intelligence through public sources, industry analyst reports, conferences and exhibitions

Education & Experience Education and Experience

Minimum 3 years of working experience in marketing or market analysis function/research studies in either MNC or consultancy firms. Current experience and networks in the field of smartphone industry is highly preferable
Bachelor degree in Business, marketing or technical, MBA is preferred

Competence requirements

Proven strong analytical and Excel skills, with ability to attain to details
Strong ability and interpersonal skills to communicate with value chain players and account teams to acquire and consolidate market intelligence
Strong ability to triangulate diverse raw data and market anecdotes and come up with synthesized view of the market
Strong PowerPoint and presentation skills to articulate rationale and Corning impact to senior management
Proven project management capability and team-player
English and Mandarin fluency

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