Define and document funnel stages, taxonomy, definitions, system triggers, and SLAs from top of funnel through to an opportunity.
Map and evaluate existing processes across new business, client marketing, and channel marketing to identify deficiencies and root cause of issues.
Map current tools and capabilities landscape aligned to the demand funnel. Identity overlap and potential gaps. Provide recommendations to simplify and streamline based on capabilities available today, gaps, and desired customer experience.
Develop process performance measurement and identify indicators for future improvement opportunities implementing global best practices to enable the business to scale.
Plans, performs, and implements process and system improvement initiatives.
Collaborates with other process owners and functional managers, using change management procedures to ensure that changes to business processes do not negatively interfere with end-to-end process performance.
Education, Experience & Training required:
5+ years of process improvement or process management experience, ideally in a sales and marketing environment.
Experience in business to business marketing of cloud or high technology products or services preferred.
Solid CRM, Analytic and marketing automation background (Salesforce.com, Marketo, Adobe Analytics, Tableau, lead scoring, and predictive analytics tools).
Advanced knowledge of the tools, techniques, and principles used in business process improvement.
Formal certification in Lean, Six Sigma or other process improvement methodologies is a plus.
Formal certification in project management is a plus.
BS/BA in Marketing or equivalent experience.
Ability to pass a background check.
Job Specific Specialized Knowledge & Skills:
CRM and marketing automation best practice knowledge and experience.
Proven track record in identifying process or system deficiencies, providing recommendations, and implementing solutions, which resulted in quantifiable success.
An understanding of selling cycles and product lifecycles and the pressure they place on the marketing organization to drive demand and revenue.
Background or capabilities in data analysis to help identify deficiencies.
Ability to work cross functionally with peer group and senior and executive leadership in order to achieve goals.
Highly collaborative and ability to drive consensus with multiple stakeholders
Effective communication skills (written, verbal and presentation).
Effective at change management across a diverse organization in the execution of key initiatives.
Critical Performance Competencies:
Communication (written and verbal)
Planning and Organizing
Displays passion for & responsibility to the customer
Hires, develops & rewards great people
Displays leadership through innovation in everything you do
Displays a passion for what you do and a drive to improve
Displays a relentless commitment to win
Displays personal & corporate integrity