Vice President of Marketing Data and Technology

Responsibilities


• Inspire and lead a world-class team and culture of trust and collaboration. The team includes marketing operations, marketing automation, data governance, tech, BI/data analytics.
• Define and lead marketing operations, health and innovation of our marketing technology stack.
• Guide a holistic global approach to the MarTech management lifecycle strategy by procuring, managing and optimizing the tech stack.
• Recommend new technologies that align with business priorities and needs
• Facilitate strong collaboration across teams such as field marketing, client marketing, partner marketing, sales operations, and corporate marketing.
• Facilitate collaboration across marketing, IT and sales operations to streamline processes, integrate data sources and leverage touchpoints to deliver a greater user experience.
• Define a holistic marketing database management strategy that supports data unification and access across our internal systems, maintains data quality, and enforces governance and measurement.
• Partner with various marketing stakeholders to provide marketing analytics and reporting intelligence to drive actionable insights and be a change-agent to identify areas of success, opportunity and improvements.
• Partner with cross functional marketing teams to use the MarTech stack, bring actionable insight to drive awareness and accelerate demand generation strategies at every stage of the funnel for our customers, partners, and prospects.
• Champion campaign testing and optimization processes across various marketing functions.
• Define KPIs and build data reporting templates to enable ongoing reporting and tracking of performance across various marketing channels.
• Create scalable and relevant training and documentation for marketing, sales and market development on existing technologies, processes and best practice

Qualifications

Specialized Knowledge & Skills


• 15+ years marketing experience in B2B and B2C software industry, Enterprise and SMB organizations, and client/customer and channel marketing
• 10+ years marketing technology experience
• 10+ years in data management strategies
• 7+ years Management experience
• BS required, MBA preferred
• Data visualization tools such as Tableau, Web Analytics, Adobe Analytics, Good Analytics, Webtrends.
• Managing Marketing Automation Systems such as Marketo, Eloqua and Responsys
• Digital Analytics tools such as Adobe Analytics, Google Analytics, Tag Management Solutions (Tealium), A/B & MVT Solutions (Target, Optimizely, Sitespect)
• Data Manipulation tools such as VBA/Excel Macros, SQL, SAS, SPSS, S-Plus, R, etc.
• Knowledge of B2B customer sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration.
• Ability to implement marketing technologies from scratch, inherit and improve technologies, or rip and replace existing technologies.
• Experience managing global, multi-country technology requirements for a high growth company
• Extensive background in data management and health strategies inclusive of database unification, compliance, governance, quality, and measurement.
• Experience integrating marketing applications with enterprise applications in SaaS and on-premise
• Applied experience with software implementations
• A varied background with experience in marketing planning and strategy, marketing workflows, business process design

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