What you’ll be doing...
This role is a blend of marketing, consulting, and predictive analytics. The Analytics Consultant is an integral part of the Marketing Effectiveness team tasked with developing analytical processes designed to deliver high quality insights that enable Verizon to improve how marketing investments impact business results. You will work closely with marketing functions including media, brand/creative, and consumer insights along with business teams, financial planning & analysis, and external partners to proactively develop and manage efforts from end-to-end. The end goal is to ensure strategic and tactical marketing decisions are informed by data-driven insights.
Work on and help build day-to-day analytics processes including activities such as data identification & collection, analytics design, interpretation of findings, and coordination with stakeholders.
Contribute to building a best-in-class analytical roadmap that obtains both short-term and long-term objectives required to be a center of analytic excellence.
Aid in delivering improvements in processes, decision-making and business strategies.
Work in close collaboration with Marketing Effectiveness team members and other internal partners to leverage expertise in data management and advanced analytics in order to develop key insights.
Participate in the design, implementation and interpretation of advanced multi-factor experiments to evolve testing approaches.
Prepare analysis output for presentations around complex statistical concepts and research results to non-statistical audience.
Help foster a continuous test & learn culture and process - i.e. rapid cycle learning.
Continually broaden and strengthen knowledge of analytical methods, vendors and tools.
What we’re looking for...
You'll need to have:
Bachelor’s degree or four or more years of work experience.
Four or more years of relevant work experience
Experience interpreting and analyzing quantitative data.
Knowledge of marketing principles and strategy.
Experience developing, maintaining and interpreting complex analytical techniques and insights.
Experience with data management, analysis and visualization.
Experience with SQL programming and data management.
Even better if you have:
Experience interpreting and analyzing quantitative data, providing clear output to identify trends, derive findings, and provide insights.
Knowledge of marketing principles and strategy to inform potential recommended actions.
Focus on accurate and timely results delivery to overcome obstacles through the development of mechanisms and tools to improve efficiencies.
Enthusiasm for delivering high impact projects and service to clients.
Knowledge of SAS and R programming language and software environments.