Data Analyst, CRM & Paid Media

Employment Type:
Any
Sector:
IT Jobs
Job Role:
Business Analysis Jobs
Area:
California
Location:
United States of America
Salary:
Competitive
Posted:
18-May-18
Recruiter:
Mobile Jobs
Job Ref:
HB00180518

Responsibilities

Take on a leadership role in the design, development and maintenance of how our organization approaches paid media analytics
Work closely with key stakeholders in product, BI and engineering to define data and technology requirements
Ensure the enforcement of legal and privacy standards for managing data
Contribute to the management of vendor/agency relationships and deliverables.
Define and implement customer segmentation and profiling strategies
Translate business challenges into testable hypotheses, own/manage execution, tracking and results in ways that change the way we do business
Manage, mine and analyze a broad array of quantitative and qualitative data assets
Lead the application of insights to influence marketing strategies that drive measurable growth in customer acquisition and ongoing retention/satisfaction.
Play a key role in managing campaign performance and ROI analysis
Provide thought leadership and product management of reporting dashboards that track customer behavior and campaign performance against target benchmarks over time
Identify and respond to key trends and opportunities
Drive continuous improvements to our lifecycle marketing efforts through analysis, measurement, reporting and iterative testing and optimization planning
Compile analyses for reports and conduct presentations to a broad audience, including marketing leadership, to shape strategic and operational decisions
Responsibilities

Work collaboratively with campaign managers as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions
Perform and report post campaign analysis that provide actionable insights on how to better communicate to our user base
Compile reports and conduct presentations to a wide variety of product and marketing teams to shape strategic and operational decisions
Advise a variety of marketing and product managers on campaigns, including but not limited to lifecycle triggers and large scale testing strategies, using data-based insights with the goal of optimally achieving KPIs and creating new marketing opportunities
Translate business challenges into testable hypotheses, own/manage execution, tracking and results in ways that change the way we do business
Mine and analyze a broad array of quantitative and qualitative data assets
Work across numerous internal and external marketing automation platforms (Sales Force Marketing Cloud, DMPs, Publisher and Social Partners, etc)
Create and manage innovating reporting dashboards that track customer behavior and campaign performance against target benchmarks over time
Use exploratory data analysis to identify new marketing and optimization opportunities
Define and implement customer segmentation and profiling strategies
Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels
Minimum Qualifications:

SQL programming experience required
Minimum 3-5 years’ experience working with relational databases
Minimum 5-7 years’ analytics experience, preferably within marketing
Ability to collaborate and communicate effectively with a diverse group of partners including marketing, technical teams, and agencies
Demonstrable track record of data project management, thought leadership, and self-direction
A passion for and the belief in the power of making data-driven decisions
A demonstrated interest in digital entertainment and gaming
BA/BS degree required
Pref

You may return to your current search results by clicking here.

Latest Job Listings