Marketing Operations Manager

Primary Responsibilities:

Integrate with third party systems and launch new tools to support the business. Manage custom development projects. Build advanced capabilities that simplify workflows, improve productivity, and enable reporting. Define sandbox configuration process – evaluate data extract/load processes for populating a configuration sandbox with production data for testing and UAT. Manage Salesforce.com releases in alignment with governance processes.
Vendor management. Partner with vendors to integrate and implement their offerings. Analyze, define and implement the project plan, ensure security and privacy of the data.
Marketing automation. Integration of Salesforce.com with marketing automation tools (Adobe Campaign) with an emphasis on streamlining data movement between the two systems.
Manage data for privacy compliance.
Data management skills. Own the marketing data quality including data governance, data imports and clean up, enrichment, validation, list segmentation, subscription management, and reporting. Drive lead data enrichment projects to improve targeting, segmentation and ensure data integrity.
Train campaign owners, scale regional demand gen hubs, evangelize the usage of tools and drive efficiencies in the majors and commercial execution models. Fulfill administrative level service requests (tickets) in a timely fashion, communicating clearly with internal customers.
Metrics and ROI. Capture and analyze key metrics to optimize and improve ROI for all marketing programs. Deliver robust and well-structured reporting to the business.
Requirements:

Bachelor’s degree in business or marketing (or related field).
4 – 6+ years experience in a business analyst role at a B2B technology company; enterprise software experience preferred.
Salesforce Administrator certification is required. Development using Visual Force/Apex programming is a plus. Experience with vendor APIs/XML, and integration with marketing automation platforms such as Eloqua or Adobe is a plus. A working knowledge of HTML, Javascript, and CSS is a plus. Knowledge of Adobe Marketing Cloud tools and solutions is a huge plus. Experience with Informatica MDM will be an advantage.
Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach. Able to develop productive and consultative working relationships across marketing, sales, IT, and data warehousing teams.
Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.
Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.
Proven experience in finding creative ways to execute in a fast-paced work environment and a track record of delivering results on time and on budget.
A passion to bring order from chaos and an obsession with building smooth-running systems. Extreme attention to detail.

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