Systems Manager - Marketing

Responsibilities:

In-house expert on technical configuration, integration and coordination of our Marketing Automation Platform (MAP) and related technologies and processes
Anticipate technical need by translating business vision into a flexible technical architecture of multiple products fitting industry standards, use cases, strategy and technical needs
Work with technical leads to design a solution that optimally utilizes our Marketing tech stack and supports our marketing use cases and strategy
Develop strategies into phased roadmaps according to Quarterly priorities, industry best practices and technology prerequisites and dependencies
Scale training and Best Practice sharing so our marketers know exactly what capabilities we have and how and when to use them
Provide strategic guidance and direction to our internal customers for maximizing their digital marketing effectiveness.
Use the latest best practice learning from the industry to help ensure our marketing campaigns and solutions are fully integrated and fine-tuned via data driven insights
Communicate proactively with internal customers throughout a project’s lifecycle across functional areas: present technical details to a non-technical audience and present strategic vision and roadmap to executive level stakeholders
Requirements:

Passion for the internet domain and use of technology especially MAPs (i.e. Marketo, Eloqua, Hubspot) to solve business problems
Knowledge of current digital marketing trends and best practices on topics such as personalization, cross channel marketing, mobile, data driven optimization of experiences
8+ years of leading integration, configuration, and evolution of MAP for Enterprise B2B marketing organization
Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly and well
Strong verbal, presentation and written communication skills
Must be self-motivated, responsive, professional and dedicated to the success of our internal customers
Innovative thinker and desire to help us build out a new Consulting practice and be a pioneer within the industry
Experience and understand of Data Management and Segmentation, Web and business Analytics, Digital Asset Management and Web templates, Web personalization, Display Ads

Experience working in a matrix environment
Education Requirement

BS/B.E./B.Tech

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