What you’ll do
The role is responsible for defining, implementing, and tracking customer-focused marketing campaigns and programs for enterprise in Australia and New Zealand, South East Asia and India. The role will create processes and frameworks, for the campaigns and programs to be repeatable in other market units across the Asia Pacific, while measuring and reporting on acquisition performance & business impact
Campaign Strategy and Planning: Based on Adobe’s business and objectives, strategize and define marketing strategies, plans and programs to successfully achieve business objectives in Asia Pacific for market growth. Share the plans, accept feedback, and revise as necessary with key stakeholders including the sales leadership & account development teams, product marketing, APAC marketing team and global campaign teams. As part of the planning process, define measurements of success for the program and act as a champion for the concept of integrated marketing and digital first.
Campaign Execution: With limited support from the Asia Pacific cross-functional team, drive flawless execution on the plans for ANZ, SEA, India and monitor success.
Evangelise the Campaign Strategy for APAC: Document and package together key campaign assets with key learnings, and communicate the programs to the APAC field marketing team for their execution. Provide guidance and insight to the APAC field marketing team in the execution of marketing programs. Provide counsel and influence the global digital demand team and global campaign team on program development.
Relationship management: Develop a strong collaborative working relationship with key internal stakeholders. Craft strategic relationships with key industry bodies, associations and partners to leverage pre-existing communities. Be responsive, prioritize requests, work collaboratively and creatively to solve problems, and communicate regularly with stakeholders. Communicate effectively across geographies, and influence key stakeholders to effectively implement and progress the programs.
Budget management: Plan, track, and reconcile marketing budget based on business priority and return on investment. Demonstrates analytical skills to evaluate alternatives and presents convincingly to corporate marketing to position investment requirements. Proven attention to detail on production with the ability to project and manage costs within budget; works to minimize costs and maximize efficiency and effectiveness.
Demand Marketing: Working closely with account development and sales teams, to ensure programs drive Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) for key solutions in order to ensure business objectives are achieved.
Performance tracking: Monitor acceptance and overall performance of marketing strategies and programs through key metrics and adjust to achieve business objectives. Demonstrates business acumen and analytical insight for reporting and communicates quantifiable results to the business. Measures pipeline progression, analyses results, reports and makes recommendations for improvements.
Customer focused: Demonstrate deep customer knowledge and understanding of competitive marketing strategies using these insights to refine marketing strategies and provide feedback for marketing planning and programs.
Industry & Product Knowledge: Working knowledge of digital marketing and Adobe’s primary products, key positioning,