About the job
We’re looking for an enthusiastic Marketing Acquisition Lead to help drive new customer sales across the full product portfolio: Plusnet Residential Broadband, Business Broadband and Mobile. Reporting to the Acquisition Marketing Manager, the successful candidate will be responsible for managing the creative and media agencies, working closely with relevant departments throughout Plusnet & BT to support the delivery of direct response marketing campaigns.
Experience working across digital and offline marketing channels from creative through to media, as well as strong analytical and commercial understanding will be advantageous. This is an excellent opportunity to broaden your marketing skills in a high profile team.
As a Marketing Acquisition Lead (9 Month FTC) you will...
Support the Acquisition Marketing Manager in implementing the marketing plan in line with company objectives
Manage the delivery and evaluation of marketing campaigns to drive customer acquisition across a mix of channels including online display, social, press, radio and DRTV
Work closely with the propositions team to deliver appropriate marketing support to a fast moving offers plan
Manage day-to-day relationships with the creative and media agencies, briefing new campaigns as required
Work closely with agencies to measure and optimise campaign effectiveness, using a test and learn approach to maximise ROMI
Manage weekly (or daily) marketing activity effectiveness and KPI’s – reporting back to key stakeholders as appropriate, offering recommendations how best to improve performance
Work with legal teams to approve marketing claims being used in creative work
Monitor competitor activities and work with the marketing team to define responses to competitor activities where appropriate
Be a brand guardian, ensuring campaigns are consistent with relevant guidelines
Work closely with relevant Plusnet, BT and EE departments to deliver updates on marketing campaigns and offer plans, managing monthly sales agent forums
Deliver weekly trading/channel performance updates to Senior Acquisition Marketing Manager
Manage any other reasonable requests from your line manager or senior management team
In order to apply you must...
Marketing experience in a fast paced environment with a good knowledge of the whole marketing mix, from online display to press, radio and TV
Good relationship management skills with ability to manage stakeholders across the business, including Leadership teams
Strong agency management skills with previous experience of managing marketing agencies to deliver effective marketing campaigns
Good commercial and analytical acumen
Excellent project management skills and ability to respond to tight deadlines
Confident influencing and communication skills
Highly motivated with professional drive and ambition, keen to make a mark and progress to highest levels of the business
Confidence to work with a range of internal and external stakeholders, taking ownership of projects
Passion for brands and customer experience
Experience working within or with media planning agencies
Good copy writing skills
An eagerness to learn and to participate in a broad spectrum of activities
Action orientated and results driven
Proficiency in Microsoft Office- Word, Excel, Outlook and PowerPoint
Business or Marketing qualification
Passionate for technology