Developing and executing on long term content strategy for Adobe XD for winning in the screen design market
Developing and sourcing content across print, web, video, podcast, and more that is engaging, compelling and educational for the screen design community.
Developing content programs and plans that drive engagement with the screen design community
Developing relationships with content partners and sites for sharing and distributing content that has a wide reach.
Identifying insights based on customer engagement and analytics, and define strategic priorities and requirements to deliver business results and grow customer lifetime value
Collaborating with internal teams to ensure cross-functional execution on integrated marketing plans that involve PR, social media, relationship marketing, demand gen and community
Act as a change agent, guiding teams forward in a rapidly evolving environment
The individual in the role is passionate about design and has a strong understanding of tools, techniques and trends within the design community. To be successful in the role will require:
Deep understanding of screen design community and competitive landscape (or a passion to learn)
Willingness to try new communication mediums in order to reach and engage with designers at all skill and age levels
Experience communicating with and working with executive leadership
Self-starter and proactive leader with 5+ years of content marketing experience in a design related industry
Strong understanding of data and analytics driven marketing
Stellar verbal and written communication skills
Strategic thinker who can identify and set strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience
Experience managing budgets and resources effectively.